Daniel Wehrli

"Constraints help us create. The iwood production model has allowed us to develop a collection with a strong identity. It's all the more pleasing that the designers have been integrated into this approach.

"This new production model is a challenge and a huge opportunity to rethink the whole production process. Putting sustainability of furniture and local production at the center of the concerns is really positive. Everyone wins, from the designer to the customer. But I especially like the fact that the concept uses digitalization to be close to the people, the customers but also the carpenters who produce the furniture.

www.danielwehrli.ch